What does it take to be a successful cake decorator?

EQ: What is most important in making profit as a Cake Decorator in today's economy?

Wednesday, February 26, 2014

Blog 16: Advisory Meeting #2


Content:


EQ : What is most important in making profit as a Cake Decorator in today's economy?

Answer #2: Cake decorators should determine what drives customer demand. 

3 details to support the answer (a detail is a fact and an example):
  1. Should make a survey of all potential clients to figure out what your customers want, for example you may ask if they prefer a mocha cake over a marble cake. As well as what they usually get at other bakeries that they go to. 
  2. You should make a product that has repeat customers because it is easier to retain present customers than to look for new customers. For example, if you as the cake decorator see that your Oreo cake slice is selling a lot you should either elaborate more on the concept so that their is more of a variety for the product that is in demand.
  3. finding out how you differentiate yourself from the other competitors in the industry. For example you may say that you are a bakery that offers cakes that are original and have a distinct flavor that no one can replicate.



The research source (s) to support your details and answer:  
  • Source 22: Economics Basics: Supply and Demand by Reem Heakal
  • Source 23: How to Determine Demand for Your Product by Ric
  • Source 24: What Factors Drive Demand? by John London

Concluding Sentence:
In today's economy determining what drives customer demand allows cake decorators to make profit because it helps them figure out the products that will make profit and which products should be considered.

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